Compatible with capsule coffee machine. Concern both vibe and variation from brewing to drinking

Client: Prolific
Keywords: Product Design, Product Development, Packaging design

THE CHALLENGE

A gift & premium brand – Prolific would like to launch a new coffee mug that catches up with the rise of the capsule coffee machine market.

As seeing the trend, our challenge would be to customize a coffee cup for this group of users based on the experience and usage of capsule coffee drinking.

THE OUTCOME

A twistable body coffee cup that is able to transform into two sizes was designed to be perfectly compatible with different types of coffee recipes for capsule coffee machines.

DISCOVERY

A feel-good factor and quality of enjoyment are the key

Capsule coffee machines became a must-have item in many homes or even offices. Their convenience with a cool feeling has been rooted in people’s minds.

One thing catches our mind is that in most design of the capsule coffee machine, there is a 2-layer or removal platform design specifically fit for a tall cup and short cup – Short cup for espresso while tall cup for latte or cappuccino, macchiato and so much more.

Different types of coffee have their own brewing ratio and related size of the coffee cup. People feel a level of quality from the preciseness and enjoyment of different senses which we will bring into our design.

IDEATION & DESIGN

A combination of coolness and preciseness

Apart from having a series of coffee cups, we would like to design just one cup which is able to perfectly fit different types of coffee recipes. In order to bring users a surprise and a consistent user experience of a capsule coffee machine, we had considered bringing the coffee cup a collapsible body that still makes it look cool with a quality of life and compatible with the machine.

A decent enjoyment

Apart from the usage, we would like to provide the most elegant and dedicated experience for users while drinking coffee.

We would like to imitate their gesture a grand tea drinking experience and put it into our handle design to achieve a noble delicate image.

IMPLEMENTATION

• Twisty Spiral Cup

One cup Two capacities Unlimited coffee favor

A compatible and dedicated coffee cup has been designed for most capsule coffee machine on the market.

References from the capacities of coffee from capsule coffee machine, coffee brewing ratio and the height of nozzle to the ground or short cup platform, we have come up with a twistable body in order to provide two sides for different coffee recipes, which user can simply twist for a small cup and press both side to return to a larger cup.

To provide the most elegant and comfortable feeling for enjoying a coffee. We try to imitate the noble tea drinking experience and gesture, a gentle elegant handle has been designed to integrate with the body smoothly with concave surface on both sides for users to enjoy every sip of coffee with a quality.