Giving new meaning to a table display, make it not only look good but encourage people to interact with each other
Client: Diageo
Keywords: Product Design, Product Development
THE CHALLENGE
Some people cannot stay away from their smartphones even if they are in a gathering or at a bar. The situation is more serious in Asia.
The brand – Diageo would like a new premium display that is not only able to bring out their brand image but also encourage people to put down their smartphones and enjoy the moment interact with people.
THE OUTCOME
Combine with some interesting ideas & features that work with smartphones to attract people to put their phone down, in order to bring some fun & functionality to the table display. A stand equipped with a beautiful hologram display and mobile charging station has been designed for Diageo brand
DISCOVERY
Ice-breaking is crucial to warm up for the party
A good vibe is important at a party or gathering in a restaurant or bar.
Our research revealed that the reason for people holding their smartphone in a gathering is usually because they are a bit shy in face-to-face interaction, dunno how to start a conversation or being introverts.
No matter whether everyone knows each other or there are some new faces, it will always be better to have some little tricks to break the ice and get people together at the beginning.
IDEATION & DESIGN
Act like an ice breakers
A table display is usually treated as an ornament only, to bring the table display to life in a restaurant or bar we need to make it functionally blend into the activities of the group of people.
Therefore, the design ideation would go into the connection between people and also to the place. Playful elements will be adapted to the table display and have to work with the smartphone.
We will head in the direction that ice breakers used to warmth the atmosphere
– Attract people attention to the same topic to let them have a mutual experience
– Hold some little games to get people to know each other at the beginning.
A novel item that catches people attention
The novelty factor is the main concern when designing the product. In order to fit with the brand image and the place to put them, the product not only need to be premium but also cool.
The hologram is revolutionising digital communication and becoming more ubiquitous, which is always giving people a feeling of futuristic and we decided to add this to our design.
IMPLEMENTATION
- Hologram table charging station
Premium table display equipped with hologram to bring cool & futuristic experience to people
A hologram attached at the top of the table display which restaurant or bar owner is able to create images, short videos or mini-games that work with the hologram and the mobile of people in order to bring some fun to the house and bring people closer together.
The bottom part of the product act as a charging station which gives a bit of convenience to the customers.
The product is designed in a modern appearance with a geometric touch in order to align with the hologram features. We have specifically used piano black for the main colour and finishing, the shiny dark enhances the nobility and elegance of the brand as well.
