ADDING A THERMO TUMBLER TO A SPORT BOTTLE BRAND

Thermo bottle design for KOR

Putting the brand pillars and design elements into the new thermo item

Client: KOR
Keywords: Product Design, Product Development

THE CHALLENGE

KOR is a fashionable sport bottle brand and would like to set up a new thermo line.

There are fundamental differences between sport bottles and thermo tumblers so it is more important to understand the brand pillars and the design principles to align the new thermo tumbler to the brand.

THE OUTCOME

By following the design theory of KOR brand, a clean & pure thermo tumbler with a cool lock switch has been designed for the brand and everyday usage of the users.

Thermo bottle design for KOR

DISCOVERY

Look into the brand pillars and design elements of existing items

The brand is well-known for its fashionable, cool and clean feeling.

Based on the fundamental features differences between sport bottle and thermo tumbler, the most recognizable handle and rim of the sport bottle will be difficult to apply to the thermo tumbler, therefore we have to find out more in-depth common design elements to maintain its product family to leverage the loyalty of existing customers toward its original brand.

Understand the KOR brand image
Understand the KOR brand image

IDEATION & DESIGN

Put the recognized family details into the design

Apart from the iconic handle design of sport bottle, there are several recognizable details that we can take from both “home” product items and “Sport bottle” series.

A U shape signature, tapered body & curved base will be applied to the new design with their iconic color combination

Identify the KOR brand images and bring the family look from sport bottle to thermo bottle

Add spice to the product

Apart from the appearance, the safety of transportation of the tumbler will also be put into consideration, a lock will be needed to avoid the cover pops up accidentally.

A seamless and fashionable lock will need to be added to the product cover.

Identify the KOR brand images and bring the family look from sport bottle to thermo bottle

IMPLEMENTATION

  • Fashionable and neat thermo tumbler

A clean, pure and well-functioned tumbler for the KOR product family

An aligned product family can help leverage the loyalty of existing customers toward the brand. Therefore, we have put the recognized element into the design. A tapered body was applied to the new design with a curved base, in order to continue the image, we have selected the two-tone design with white and blue colors which were the featured tone of the brand.

A switch lock was equipped on top of the U shape cover seamlessly in order to prevent cover pops up during transportation while not affecting the clean and pure profile of the product.

Thermo bottle design for KOR
Thermo bottle design for KOR

Thermo bottle design for KOR

Thermo bottle design for KOR
Thermo bottle design for KOR
Thermo bottle design for KOR
Thermo bottle design for KOR

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