Bring the brand essence to the set of chocolate tool, let the product speak for the brand

Client: Choco Makers Chocolatier
Keywords: Product Design, Product Development

THE CHALLENGE

The brand Choco Makers Chocolatier are going to launch a new series of chocolate tool that match their brand essence.

To continue the feeling that the customer’s preserved towards the brand, we need to extract the essential elements and put it into the product which is easily recognize by customers.

THE OUTCOME

A series of chocolate tools in 4 – a Chocolate Scraper, Stamper, Scoop and Bowl has been designed for a continuous engagement with customers no matter in function or appearance.

DISCOVERY

Chocolate means more then a sweet for chocolate lovers

Chocolate has a special place in many people’s heart, it is not only a delicious sweet but a kind of therapist or medicine of happiness. Many people see chocolate makers as an artist and chocolate as a premium treat that is what the brand would like to deliver to their customers as well .

Therefore, to match the artistic image of chocolate makers, the tools need to align with the image as well.

IDEATION & DESIGN

Royal premium feeling for chocolate makers

To deliver the brand essence with the set of chocolate tool, we have figure out the design direction in a premium royal touch which not only bring in the premium feeling of chocolate but match with the artistic vibe of chocolate makers.

An exquisite, fine & smooth appearance and design details that could cop with the brand color.

A recognizable elements for customer’s recognition

A family look will be important for a brand to deliver their essence. By referencing to the feeling of a royal chocolate brand generally had and the product brand image, an eye-catching element will be needed to enhance the overall product feeling and being easily recognized.

IMPLEMENTATION

• Royal premium chocolate tool set

Making chocolate can never be that effortless and dedicated

A set of attractive and functional chocolate tool in a set of 4 – a Chocolate Scraper, Stamper, Scoop and Bowl which is the most essential tool for every chocolate makers.

We have aligned their appearance with a fine & smooth curved handle which not only make it looks more elegant but also ergonomic to use. An arch provides a grip area for holding comfortably and a great area for apply focus when making chocolate.

Moreover, we have pick the chocolate brown color from the brand itself and add a little gold embellishment at the corner of all tools to enhance the overall superior feeling while make it a family highlight to stand out from other tool.