Enhance the variation and interaction of floating buoy from those function-wise item

Client: MeRedd
Keywords: Product Design, Product Development, Packaging design

THE CHALLENGE

Most safety floating accessories on the market are just focus on function but buried the possibility of what a floating buoy can be, such as fun factor or outlook design.

Therefore, to stand out from the market, our challenge was to design a product that able to enhance the delightful atmosphere and play with everyone instead of just being a functional item.

THE OUTCOME

A functional while playful floating buoy to protect people’s personal belongings from sinking. A EVA body combined with a LED light head that put energy and dynamic into different characters and bring them to life.

DISCOVERY

An overwhelming number of similar function-wise safety buoy

There are varieties of safety buoy for personal belongings on the market which are usually in ball shape or either in tube shape with good function which able to help user hold up their camera or keys in the water, but that is it.

If we enter the market with similar basic function item, it will be like fighting a losing battle no matter how hard we try, it will easily head into a price competition and became a bargain item.

Change is needed to bring some fresh air into the category
– Bring the product to life and deepen emotional connection
– Trendy and topicality

IDEATION & DESIGN

Like a rubber duck that play with people in shower

Going to the beach or swimming in the sea should be delightful and fun.

We would like to emphasize and borrow this emotion to put into the design by capturing the animals in the sea or people on the beach. Record the most energetic and memorable moment and interact again with the user & the atmosphere, like the famous rubber duck that create new happy moment with you everyday.

Outstanding and trendy like an outfit

Special appearance and eye-catching colors are always attractive, easy to fit into people’s fashionable swimming outfit and able to bring up topic for discussion.

Apart from outlook, concerning the safety factor, bright vivid colors are also make the attached personal belongings easy to spot in the enormous sea.

IMPLEMENTATION

• Floaty Hover

A fun vivid color floaty buoy to safeguard your personal belongings

6 Characters were created by snapshot the activities or things people usually see in the sea or on the beach, captured in the most energetic moment and bring it to the design.

EVA foam was selected to be the body of the product as their varieties of vivid colors are perfect for the product to stand out from the surrounding, user will be able to spot their belongings no matter where they has lost them .

The EVA body able to hold up personal items up to 240g. Moreover, there is a LED light head subtly matched with the EVA body which brings the character to life and will light up for easy notice once the product being put into water.