Understand the values & philosophy of the brand and combine with a taste of local culture
Client: Ritz-Carlton
Keywords: Product Design, Product Development
THE CHALLENGE
Ritz-Carlton would like to have a set of grand & innovative souvenirs for their Ritz-Carlton suite VIP guests in order to let them memorize the Luxury experiences in Ritz-Carlton with a taste of Hong Kong local culture.
THE OUTCOME
A set of 7 Grand, innovative souvenirs – A Thermo tumbler, Glassware, Calendar, Key holder, Travel book, Travel set, Utensils set & Eye mask has been designed based on the values & philosophy of Ritz-Carlton.
DISCOVERY
Continue the values & philosophy of Ritz-Carlton to the products
To understand the philosophy of Ritz-Carlton, we have to look into the whole journey and service that a VIP customer will experience in their staying in Ritz-Carlton & Ritz-Carlton suite.
We have look into it from their biggest selling point to service and their interior design before work on the final souvenirs design.
After a general research Luxurious, Sophisticated & Personalized will be the initial direction of the product set.
IDEATION & DESIGN
Combine the image of Ritz-Carlton & Signature of Hong Kong
To extract the core value from what we have discovered in previous stage for both the hotel & local and put them into different item of the souvenir set to make it like a dairy for the whole journey’s memories.
A personalize glory element attached
Being personalized & feeling unique were the reason why people stay in the Ritz-Carlton suite, the hotel also provide personal items & service to the VIP customer. Therefore, we have to add this element to the souvenir set to maintain the feeling. Gold color were decided to apply into the design in order to bring out the grand sophisticated image to the VIP customer as well.
IMPLEMENTATION
Souvenir set of 7 were designed in 2 themes
There are two sets of souvenir designed for the VIP guests. One set will be more emphasize of the local culture and another will be more related to the hotel itself for guest selection.
All items provide lazer engraving service or have the guests name printed on the item and make it a special one for themselves.
- Ritz-Carlton X Local Culture_Thermo Tumbler
Capture the viewing angle from Ritz-Carlton
Looking out from the highest hotel in Hong Kong would definitely be the best and most unforgettable scene customers had ever seen.
We would like to capture the experience customer had in Ritz-Carlton and put it in the physical items in order to help them recall their amazing stay there.
Local style sketches in gold color to enhance the grand feeling of the product. While user hold the tumbler on hand, they can see a new pattern appear in gradient color to represent the vibrant of Hong Kong.
- Ritz-Carlton X Local Culture_Glassware
Capture the beautiful night view of Hong Kong
Local style sketches in white color to maintain the crystal look with the hotel logo in gold color to enhance the grand feeling of the product. While user hold the glass on hand, they can see a new pattern appear in gradient color to represent the signature neon light of Hong Kong.
A Blue reflective coaster in order to remind people of the beautiful Victoria harbor and show the beauty of neon light reflection.
- Ritz-Carlton X Local Culture_Calendar
Create a forever lasting memory for family guests
Different guests may have different impression with Ritz-Carlton and the amazing view they seen. We would like to provide a channel for them to express the beautiful scene that is in their mind and make it not only an unique experience but also an unique item that they can keep forever.
Take the image of the room, we designed to make a multi-functional item that is fit for parent’s working desk, fun for kid and perfect for a memorable decoration at home.
One side of the paper act as calendar while another side will be the creative section for kids – draw, tear and puzzle up the Hong Kong scene that they saw in Ritz-Carlton. This will be a last forever item that always hang on the wall in their home.
- Ritz-Carlton X Local Culture_Key holder
Put on local element on the personalization leather items
The Lion & dragon dance is one of the traditional culture in Hong Kong. We put this element into the item in order to shows the signature of Hong Kong.
- Ritz-Carlton X Local Culture_Travel book
Put on local element on the personalization leather items
Chinese opera and paper cuts craft is one of the world intangible cultural heritage. We have put this in a travel notebook and promote the local culture through Ritz-Carlton platform.
- Ritz-Carlton X Local Culture_Travel set
Put on local element on the personalization leather items
Pick some local transportation element on the traveling package in order to build up some correlation with the pattern and the item, and tram has been one of the most significant signature in Hong Kong.
- Ritz-Carlton X Local Culture_Utensils set
Put on local element on the personalization leather items
Dim Sum and Egg tart is one of the popular and local traditional food in Hong Kong. This is why we pick this element on the cutlery pack in order to build up some correlation with the pattern and the item.
- Ritz-Carlton X Local Culture_Eye mask
Put on local element on the personalization leather items
Facial art usually appear in Chinese opera and is one of the traditional artwork in Hong Kong. We have pick this element for the sleep mask item in order to build some cor-relationship between the design and the item.
- Ritz-Carlton oriented_Key holder
Put on local element on the personalization leather items
Ritz-Carlton provides a personalization experience for VIP guests, such as the embroidered bathrobe. We would like to follow and provide a personalization service for all VIP guests in leather / canvas items.
Take reference of the lobby front desk of Ritz-Carlton in Hong Kong. It is the place where everyone gain the first impression of Ritz-Carlton. We have take the pattern of the front desk and put it on the item.
and the item.
- Ritz-Carlton oriented_Travel book
Put on local element on the personalization leather items
Take reference of one of the signature bar – OZONE in Ritz-Carlton, the bar has a strong geometric designed interior. We have put this element into the travel book with a elegant wine glass to help guests remember their night here.
and the item.
- Ritz-Carlton oriented_Travel set
Put on local element on the personalization leather items
Take reference of one of the pattern in the suite, they have a Chinese meet western pattern around the room. We have put this element into the item and help guests remember their stay here.
and the item.
- Ritz-Carlton oriented_Utensils set
Put on local element on the personalization leather items
Take reference of CAFÉ 103 in Ritz-Carlton. We have take reference of the interior design pattern and put this element into the item to help guests memorize the greatest taste here.
- Ritz-Carlton oriented_Eye mask
Put on local element on the personalization leather items
Take reference of the spa at Ritz-Carlton in Hong Kong. We have capture the stunning interior atmosphere and put it into the item to help guests memorize the greatest experience here.
