
Get over the size constraint with slimming design treatment
Client: B-mola
Keywords: Product Design, Product Development
THE CHALLENGE
The brand B-Mola are looking for a new air purifier adopting of new NCCO technology for local Hong Kong flat as air purifier were becoming a necessity in many local family.
As seeing Hong Kong has tight land resources and flat are relatively small in size, how to make the air purifier visually looks compact and harmonize with the local flat will be our main task.
THE OUTCOME
A smooth U shaped air purifier with gentle and sleek feeling has been designed to fit into local home. The design has also play a little trick with the LED light to diffused a warm lighting at the base to enhance the slimming effect & pure feeling.

DISCOVERY
Nordic minimalism is perfect for compact Hong Kong living
Air purifier were becoming a necessity in many local family according to air pollution. NCCO is a new purification technologies which can absorb and decompose pollutants continuously and performs betters on pollutants removal efficiencies compare to other existing technologies on the market, while its size was already fixed. Therefore, we need to work on the shape to make it look as small as possible.
Scandinavian-style rooms are minimal, airy and functional which is a popular style in Hong Kong local flat interior design. To make the product seamlessly fit into the home, the product style have to be aligned with the interior.

IDEATION & DESIGN
Remove all bulky details
Square box design were the usual practice for general air purifier, but the sharp corner and boxy approach make it looks bigger that it is and too industrial for home use.
We have to remove all details that makes the purifier bulky, smoothen the edges and corners, apply tapered surfaces and make it visually slimmer with gentle and sleek feeling that is easily fit into local home.

Play with magical lighting effect
Good lighting not only help set the mood right, it could also provide a thrilling slimming effect and distraction from body.
We would like to apply some lighting effect on the product not only aims to rich layering but make the home feels particularly pure and fresh.

IMPLEMENTATION
- Exquiste NCCO Air Purifier
Fine & smooth details to provide gentle and sleek feeling fit for local home
We have abandon the square box shape of general air purifier and replace it with a smooth U shaped design, cut off all the sharp corners with tapered surfaces, make it visually slimmer with gentle and sleek feeling that is compatible with the interior of many local home.
We have also play a little trick with the LED light. Diffused warm lighting effect added at the base in order to work with the curved base to enhance the slimming effect and also coherent with the fresh and soft image of the air purifier.
A handle were hide at the back of the purifier for ease transport.



