Bring some fun on the dining table

Client: Prolific
Keywords: Product Design, Product Development

THE CHALLENGE

Brand – Prolific would like a utensil design to attach to an existing food container targeted for the kids market.

Spoon and fork are a necessary utensil on the dining table, they are super functional but looks kinda boring for kids, therefore, some funny elements have to attach on the design in order to fit for the market.

THE OUTCOME

A foldable utensil with both spoon and fork function has been designed based on a cartoon version human character with a safety belt as a fixture.

DISCOVERY

The power of toys or cartoon friends for kids to stay still

There is a huge struggle for parents about how to encourage their kid to actually sit still at the table.

Kids are not lacking focus, because they are capable to sit for long periods while playing or reading. But at the dinner table? No way.

There were suggestions by experts about this situation, and mostly was about to make mealtime more fun, have some little game or have a playful partner doing the same thing together with kids to help them focus on eating the meal.

Therefore, we should target this direction and add some little tricks for the kid to enjoy at their mealtime.

IDEATION & DESIGN

A little friend to have meal together

Kids always perform better on a task when they have little friends – usually toys or dolls doing together with them.

Therefore, we targeted to turn the utensil into a little cute character and introduce to the kid that this little character will help on tackling the food together with them in order to get some fun for the kid from creating a whole new dining adventure for them or by themselves.

IMPLEMENTATION

• Kidspoon

Create a happy moment for kids on mealtime

A foldable utensil designed for an existing food container with the image of a cartoon version human character wearing a safety belt.

We have make use of the shape to implement the function of spoon and fork. The spoon will represent the head of the character and the fork are like the leg. There were a slide fixture to secure the utensil in unfolded form , which was like a safety belt in the middle. When remove the safety belt – slide down the belt, user were able to fold the utensil up and put it back to the food container.