Solving traditional problem with a trendy touch

Keywords: Product Design, Product Development

THE CHALLENGE

Nowadays, kitchen tools not only performing the basic function, they also need to meet up to the trend of the internet world.

Young female love to share everything on social media with beautiful photos, therefore, to attract this group of people, a product not only need to be user friendly but also in a fancy looks.

THE OUTCOME

Twist the whisk, a fancy modification on the function and appearance of traditional whisk in order to bring a better experience to user from inside to outside.

DISCOVERY

Uncover the critical concern of younger generation into kitchen gadgets

There are tons of egg whisk in the market, mostly performing the basic function with traditional plain metal color. While to catch the younger generation attention, the product need to be enhanced no matter in novelty point of view or outlook.

A research revealed the below direction that we can modify in the new design.
– Whisk occupied quite a lot of space in the drawer or stand & easy to deform by squeezing with other kitchen tools.
– Younger generation are always looking for Instagram-friendly kitchen tools to “show-off” in social media. Therefore, kitchen tools with new features and stylish design instead of the one for “Mother-use” will be attractive for this growing segment.

IDEATION & DESIGN

A place saving & easy to store approach

To keep the whisk in good condition while tackle the space occupation issue, we have rethink on the formation of the whisk and focus on the most critical point .

A simple twistable structure has applied to slim down the whisk for easy storage and reduce the chance of wire deforming.

A trendy appearance for young generation

Reference from the trending photos on social media, we have decided to take the image of popular twisted rainbow frosted cupcakes on the new product.

By playing with the twisting of fancy colors, we are not only able to solve the sizing problem but attractiveness of the appearance as well.

IMPLEMENTATION

• Twisk – Twist the whisk

A trendy and novel egg whisk for the younger generation

A stylish kitchen tool, which not only abandon the traditional image of metal wire whisk but also aims to solve the problem of the traditional whisk.

Inspired by the twisted rainbow frosted cupcakes.

The design play with the twisting of color, it contains a rotational silicone-coated wire head which allows user to simply twist at the end to slim down the whisk for easy storage & reduce the chance of wire deforming. Moreover, it can be completely disassemble for cleaning in case any dirt get inside the gap between parts.