Inspiration has no border, expand the imaginary worlds for kids
Client: Baboum
Keywords: Product Design, Product Development
THE CHALLENGE
An educational electronic toys company – Baboum would like to develop a brand new series of musical educational toy for the coming season and drum set would be their main targeted item.
Elements in nature were always the theme of the brand, therefore to make the new series aligned with the brand we have to extract some brand elements and put into the design.
THE OUTCOME
A musical drum set embedded design elements from the nature targeted on children aged between 2-5 years old.
The product addressed on child body coordination and brain development with 3 different play modes to train their memory, body coordinate and creativity.
DISCOVERY
Toys with learning features that help on child’s development are popular among parent
Kids are always so curious to learn new things and explore nature actively.Parents nowadays pay so much attention on boosting kids’ development. Therefore, educational toys that can support kid’s development by increasing their IQ, satisfying their curiosity, helping them learn about the world around them, nurtures their creativity and imagination are attractive and modern parents are willing to pay higher value for these toys.
To attract this group of parent, new toys development not only about the appearance and funniest but also need to adapt with playing method that can help on the children grow and learn many different skills children will need in their life.
IDEATION & DESIGN
Cartoonize & Recognize in the brand’s new series
In order to be easily recognized as a new bunch of product series of the brand, the design direction will need to align with the theme of nature and also with some signs of the brand.Take reference from kid’s cartoon, with imagination, it is not hard to find some similarity of character dance & bounce on a bunch of mushrooms & drum stick bouncing on a drum set.
Therefore, we would like to put the scene into the design direction.
Learning through play
Understand the development stage of children and combine with the product nature of a drum set that requires a lot of physical movement and muscle control while playing.
Body coordination and brain development will be the main product direction to address on in different play method.
IMPLEMENTATION
- Mushroom Musical Drum Set
Enhance the value of pure fun-to-play kids toy to an educational item
A musical drum set targeted on children aged between 2-5 years old, address on child body coordination and brain development has been designed.
Three play modes were created to achieve the purpose – “Repeat my BEAT” was aims to train the memory of the child, the player needs to remember the sequence of the beat and repeat again; “Follow ME” aims to train the body coordination which child can follow the light to hit on the beat; while “Just ROCK” mode aims to help on the creativity of a child to come up with the beat by themselves.
The base of the drum set able to flip down for product height adjustment, which allows child play in a comfortable angle no matter on the ground, table or any other place.
In order to further teach them to be responsible, the base is also able to use for drum stick storage, parents are able to teach their child to tidy things up after play.
